The 10 year mindset

Everyone wants results.

And they want them pronto.

But the best leaders?

They don’t chase quarters.

They think in decades.

They’re not obsessed with outcomes.

They build engines.

Outcomes are just a side effect.

A year before the pandemic, we overhauled our entire customer-facing healthcare workflow.

Not because we had a crisis.

But because we didn’t want one. We thought about the decade ahead.

Then the pandemic hit. Doctors and patients reached out in unprecedented numbers. Numbers we thought we’d see ten years later.

We reached that scale in months. And the setup still worked like intended.

Every choice, from tools to protocols to culture was designed to work together.

It wasn’t shiny.

It wasn’t cutting edge.

It was not disruptive.

But, It was built to last.

And that setup held solid.

No scrambling. No patchwork fixes.

In all honesty, it surprised the entire company.

That wasn’t luck.

It was design.

We didn’t build for speed.

We built for stress.

We built for scale.

The impatient leader builds for now.

The smart one builds for growth.

The best ones? They build for what’s coming, even if others can’t see it yet.

The next crisis won't telegraph its move.

Think long. Win the next decade, and beyond.