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Customer Experience


Consistency is boring
There’s nothing glamorous about showing up the same way every day. The discipline of doing the basics well. Again. And again. And again. Most people don’t fail because they lack talent. They fail because they chase intensity instead of consistency. Sprint for a week. Take on more responsibility for a couple of weeks at work. Overdeliver once. And then drift. Consistency looks dull from the outside. From the inside, it’s demanding. Because it asks for the same standard on good
Linish Theodore
Dec 30, 20251 min read


Culture trickles. Always.
Every company loves to say they are customer obsessed. But obsession ends at being a line. And it usually ends there. True customer obsession is culture. And culture does not start at the front-lines. It starts at the top. And no, this does not apply only to customer experience teams. Here is some translation for you: Leadership says "Push harder" Team hears "Say yes even if you don’t know how" Customer hears "We will get back to you" for the fifth time. Leadership says “Let’
Linish Theodore
Nov 26, 20251 min read


Mental Shortcuts
Mental shortcuts help you act fast, but bias rides along quietly. What feels obvious to you can look random to everyone else. Speed is fine, until trust is lost. The fix isn’t slowing down. It’s showing your work so people see the reasoning behind the move.
Linish Theodore
Sep 14, 20251 min read


Analysis Paralysis
Analysis paralysis isn't just overthinking. It's organizational cancer. It spreads through teams, destroys momentum, and kills companies that could have thrived.
Your competition doesn't wait for perfect data. They move. And if they did wait for perfect data, they’d not be your competition, they’d be dead.
Linish Theodore
Aug 18, 20252 min read


Prioritizing ROX Over ROI: Why Return on Experience Beats Return on Investment
Why Return on Experience Beats Return on Investment
Linish Theodore
Jul 22, 20252 min read


Unseen Work in Leadership
Leadership looks different from the outside. From the outside, it’s strategy decks. Big moves. Team calls. From the inside, that’s not...
Linish Theodore
Jul 7, 20252 min read


Soft Hand in an Iron Glove
Why leadership is a dance between tough and gentle
Linish Theodore
Jun 2, 20251 min read


The AHA moment!
Ugh, this again. Another Monday where I promise myself "this is the week I get fit" for the 47th time. Why is this so difficult? I've got...
Linish Theodore
Feb 26, 20253 min read


Where is the Complete AI in CX We Were All Promised?
The short answer—Overhyped, underwhelming, and nowhere near replacing humans—at least not yet.
Linish Theodore
Feb 17, 20253 min read


Customer Experience (CX) vs. Customer Service (CS): Stop Mixing Them Up
Simple way to understand the difference between Customer Experience (CX) and Customer Service (CS)
Linish Theodore
Feb 5, 20252 min read


Beyond NPS: Turning Passives into Promoters
In today's world, happy customers aren't just a nice-to-have, they're a MUST-HAVE. Net Promoter Score (NPS) is a secret weapon for...
Linish Theodore
Jan 31, 20252 min read


How to Future-Proof Your Customer Experience Strategy (Without Actual Sorcery)
In a world where customers are more demanding than they ever were, customer experience is key. Welcome to the wild, ever-shifting circus...
Linish Theodore
Jan 21, 20252 min read
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