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Customer Experience


Mental Shortcuts
Mental shortcuts help you act fast, but bias rides along quietly. What feels obvious to you can look random to everyone else. Speed is fine, until trust is lost. The fix isn’t slowing down. It’s showing your work so people see the reasoning behind the move.
Linish Theodore
Sep 141 min read


Analysis Paralysis
Analysis paralysis isn't just overthinking. It's organizational cancer. It spreads through teams, destroys momentum, and kills companies that could have thrived.
Your competition doesn't wait for perfect data. They move. And if they did wait for perfect data, they’d not be your competition, they’d be dead.
Linish Theodore
Aug 182 min read


Prioritizing ROX Over ROI: Why Return on Experience Beats Return on Investment
Why Return on Experience Beats Return on Investment
Linish Theodore
Jul 222 min read


Unseen Work in Leadership
Leadership looks different from the outside. From the outside, it’s strategy decks. Big moves. Team calls. From the inside, that’s not...
Linish Theodore
Jul 72 min read


Soft Hand in an Iron Glove
Why leadership is a dance between tough and gentle
Linish Theodore
Jun 21 min read


The AHA moment!
Ugh, this again. Another Monday where I promise myself "this is the week I get fit" for the 47th time. Why is this so difficult? I've got...
Linish Theodore
Feb 263 min read


Where is the Complete AI in CX We Were All Promised?
The short answer—Overhyped, underwhelming, and nowhere near replacing humans—at least not yet.
Linish Theodore
Feb 173 min read


Customer Experience (CX) vs. Customer Service (CS): Stop Mixing Them Up
Simple way to understand the difference between Customer Experience (CX) and Customer Service (CS)
Linish Theodore
Feb 52 min read


Beyond NPS: Turning Passives into Promoters
In today's world, happy customers aren't just a nice-to-have, they're a MUST-HAVE. Net Promoter Score (NPS) is a secret weapon for...
Linish Theodore
Jan 312 min read


How to Future-Proof Your Customer Experience Strategy (Without Actual Sorcery)
In a world where customers are more demanding than they ever were, customer experience is key. Welcome to the wild, ever-shifting circus...
Linish Theodore
Jan 212 min read
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