top of page
Leadership


How you measure CX is Preposterous
2002 Nobel prize laureate Daniel Kahneman said "For some of our most important beliefs we have no evidence at all, except that people we love and trust hold these beliefs. Considering how little we know, the confidence we have in our beliefs is preposterous - and it is also essential." And then I thought about NPS. And I laughed. Then felt sad. It was hilarious and all too real at the same time. Nobody woke up one day and decided CSAT and NPS were the twin pillars of customer
Linish Theodore
4 days ago3 min read


If great customer experience doesn't make you money, what’s the point?
Being known for great customer experience is fantastic. But, if it isn't adding revenue, then what’s the point? You can make the same argument for great branding, great marketing, also, great leadership. If it doesn't connect to a commercial outcome at some point, it's just an expensive hobby with a (maybe) good-looking dashboard. In one of my discovery calls for a consulting assignment, I was asked to come in and track a metric that would look good on paper and make the earl
Linish Theodore
Feb 253 min read


A Day Late and a Dollar Short
Martin Brundle has a phrase he deploys with surgical precision during Formula 1 broadcasts: "a day late and a dollar short." He uses it when a driver attempts a defensive move too late, or commits to an overtake half-heartedly. The gap has closed. The opportunity has passed. And worse, the hesitation has telegraphed weakness to every other driver on the grid. Business is no different. The difference is that instead of losing a position on lap 34, we lose teams, opportunities,
Linish Theodore
Feb 125 min read


Read the Room
The teacher was screaming from backstage, ”Linish, don't be an idiot. Do not invite the dignitaries back on stage. They're already on stage." I was in seventh grade, president of the Interact Club, a division of the Rotary Club. It was tradition for the president to deliver what was essentially a state of the club address. The entire high school would be in attendance, along with dignitaries from the local Rotary Club. The protocol was: the dignitaries would be seated in the
Linish Theodore
Feb 44 min read


Focal Length
Leadership problems often disguise themselves in different ways. Too often, it’s a question of focal length. But, hardly anyone sees it that way. Get too close and you start solving problems your team should be solving. You add control, meetings, check-ins. You become to bottleneck for everything. Get too far and you rely on vision decks and town halls. You don’t find the right focal length by reading about it. You find it by testing the edges. Step in closer than feels comfo
Linish Theodore
Jan 261 min read


Acknowledge, don’t engage.
A useful rule of thumb. Not every question deserves an answer. Not every invitation to explain is made in good faith. Some are simply traps disguised as curiosity. Some people aren’t confused. They’re invested. Invested in missing the point.Invested in circling the same argument until you’re tired enough to surrender.Invested in turning explanation into a tax you keep paying. They don’t want clarity.They want leverage.They want you busy proving what they’ve already decided to
Linish Theodore
Jan 81 min read


Consistency is boring
There’s nothing glamorous about showing up the same way every day. The discipline of doing the basics well. Again. And again. And again. Most people don’t fail because they lack talent. They fail because they chase intensity instead of consistency. Sprint for a week. Take on more responsibility for a couple of weeks at work. Overdeliver once. And then drift. Consistency looks dull from the outside. From the inside, it’s demanding. Because it asks for the same standard on good
Linish Theodore
Dec 30, 20251 min read


How much patience is too much patience?
If you’ve ever made popcorn, you know the smell of freshly made popcorn is just magnifique. There are a few early pops. Then a noisy rush. And then a few stubborn kernels that refuse to play along, no matter how long you wait. Then, the most important question: When do you stop? Same question when you lead teams: How long do you wait for someone to “get there”? Do you keep the heat on because potential exists? Or do you step back before the rest burn to a crisp? Leaders tend
Linish Theodore
Dec 16, 20252 min read


The Tighter You Hold Rice
First time managers run into two traps. The first one is over control. You grip everything. You micromanage. You hover. You want everything run by you. You want to prove you earned the role. Eventually, the team stops taking initiative. They wait. They let you make every call. Because you conditioned them to. The second trap is the opposite. You freeze. You are scared to make a move. Your peers now report to you, and you still see yourself as “one of them”. So you avoid tou
Linish Theodore
Dec 9, 20251 min read


Culture trickles. Always.
Every company loves to say they are customer obsessed. But obsession ends at being a line. And it usually ends there. True customer obsession is culture. And culture does not start at the front-lines. It starts at the top. And no, this does not apply only to customer experience teams. Here is some translation for you: Leadership says "Push harder" Team hears "Say yes even if you don’t know how" Customer hears "We will get back to you" for the fifth time. Leadership says “Let’
Linish Theodore
Nov 26, 20251 min read


When is rug is pulled from underneath you
You walk onto the pitch. Test match, day one. You’ve got your strategy: play for swing, get behind the line, play with a straight bat. Ten minutes in, the bowler realises the pitch is jagging off the cracks with uneven bounce. The bowler changes his length. And your neat plan is history. Now it’s all about reacting better, and playing the situation at hand. You walk onto court. Ready to dominate with your forehand. But your opponent clearly got the memo. Decided to pin you on
Linish Theodore
Nov 20, 20252 min read


The Fist Pump
Leadership is about moving on quick. From agony or ecstasy. You don't have time to dwell. The next challenge always awaits.
Linish Theodore
Nov 13, 20251 min read


Leadership Debt
Leadership debt doesn’t come from bad intent. It comes from urgency. From wanting progress.
From wanting it too much that they do so much.
Linish Theodore
Nov 2, 20251 min read


Milestones Hardly Matter
We judge potential the same way we judge milestones: by timing, not by depth. A late start often hides quiet preparation, while an early lead can fade just as quickly. Growth rarely follows a schedule, in children or in leaders.
Linish Theodore
Oct 23, 20251 min read


The Metrics Problem in Modern Leadership
Why so many leaders unconsciously lean toward being fixers instead of preventers?
The system rewards those who arrive at the scene of a crisis, not those who made sure one never occurred.
The heroes work in daylight.
The wise ones, in shadows.
Linish Theodore
Oct 10, 20252 min read


Not All Ideas Are Genius. But They Have to Be Realised.
Perfect ideas don’t exist.
What succeeds are the logical ones that get shipped and shaped.
Great leaders build teams where imperfect ideas see the light, get executed, and evolve.
Linish Theodore
Oct 6, 20252 min read


The Art of Hiring
Some of my most “perfect” hires flamed out.
Some long shots became superstars.
The difference wasn’t luck, it was alignment.
These are the lessons 2,500 interviews left me with about hiring for the long game.
Linish Theodore
Sep 28, 20252 min read


How Do You Win From Here?
When everything seems lost, don’t replay the mistakes, reframe the moment. Ask, how do we win from here?
Linish Theodore
Sep 26, 20252 min read


Clarity from Chaos
A leader is a box in the middle of chaos. The inputs come in as wiggly lines: distorted thoughts, half-baked opinions, incomplete facts,...
Linish Theodore
Sep 21, 20252 min read


Mental Shortcuts
Mental shortcuts help you act fast, but bias rides along quietly. What feels obvious to you can look random to everyone else. Speed is fine, until trust is lost. The fix isn’t slowing down. It’s showing your work so people see the reasoning behind the move.
Linish Theodore
Sep 14, 20251 min read
bottom of page
