A HR tech founder had a strong product and a genuine problem to solve. What they needed was a clear path: how to go to market, how to prioritise, and how to build the operating rhythm that would let a small team move fast without losing direction.

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Working as their strategic advisor, we built the business strategy, GTM approach, and growth operations from the ground up. Ten months later, the company had crossed $500K ARR. 18 months in, retention was 93%.

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The number matters less than what it represents. A founder who understood why they made every decision. A core team with a shared operating logic. A foundation that didn't need to be rebuilt when the next phase of growth arrived.