The worst customer experience in Bengaluru built a 1,000-outlet empire. A man removed chairs from his restaurant in 1983. Bengaluru called him crazy. Municipal corporations eventually created a license category named after him. R. Prabhakar was a businessman from Basavanagudi who'd just returned from abroad. He'd watched McDonald's and fast-food chains operate at a scale that felt almost unfair - fast, cheap, packed, profitable. But he didn't want to sell burgers. He wondered

13 MILLION SELLERS in 2021. ₹0 STARTING CAPITAL. How Two IIT Graduates Built a Business Model So Hard to Copy, Shopsy by Flipkart Failed Trying. In 2015, Amazon and Flipkart were at war for urban India. But these two IIT graduates, Vidit Aatrey and Sanjeev Barnwal went the other direction. They went to the housewife in Nagpur reselling sarees on WhatsApp. The boutique owner in Surat with no supply chain access. The first-generation entrepreneur in Patna who wanted to start a

Restaurants keep crowds waiting because it makes the place look popular. I’ve seen this at play. Rameshwaram Cafe is doing the same thing. Or so I thought. But after visiting the newly opened Rameshwaram Cafe in Bommasandra, I changed my perception. Let me start with what confused me first. Rameshwaram Cafe has the staff, the tech, and the systems to move orders fast. But they don't and this is true even at 5 AM, when there's barely anyone inside. Other South Indian restauran

The first time a Wakefit mattress arrived at my home, I didn't know what to expect. Except that there was a 100-night return policy, which I found hard to believe. But it helped build trust, and it worked. What I got was a tightly rolled, vacuum-sealed package that looked nothing like a mattress. Then you cut the wrap open with the custom blade that came with it. Slowly, it begins to unfurl. It expands, takes shape, fills the bed. It's oddly theatrical - the product performin